Dawn Nathan-Jones, leader of one of South Africa’s most successful car rental companies, Europcar, has been at the helm of the company as its Chief Executive Officer for the last 14 years.
She showed her strong vision and leadership qualities when in 2007 she successfully spearheaded the immense, complex and successful rebranding of Imperial Car Rental to Europcar. Dawn was also instrumental in refreshing and repositioning the Imperial Group brand in 2009.
Dawn started what was to become a lifetime career with Imperial Car Rental in Durban in 1980 when the company was a few months old. After several promotions, Dawn was transferred to Johannesburg in 1984 where she took up the position of National Sales Manager and appointed to the board in 1986. In 1990 she was appointed Sales, Operations and Marketing Director on an Executive level. Dawn took over the steering wheel from Imperial Car Rental founder, Carol Scott, as head of the company in September 1999. Dawn also serves on the board of Imperial – Car Rental and Tourism Division and since March 2013 is a member of Imperial’s Executive Committee (EXCO). In June 2013 Dawn was awarded the prestigious Women of the World Award
Dawn has played a role in the industry body of SAVRALA for the past 20 years, and in October 2012, was appointed as Vice President. She is a member of the Business Women’s Association, Institute of Directors and Boss of the Year club. She has also been involved in many Tourism initiatives and is an active member of Tourism Business Council SA, and sits on many advisory boards.
Corporate Social Responsibility
Dawn is currently a patron of the Nelson Mandela Children’s Fund, Miracle Drive and the Ukhamba and Imperial Community Development Trust and takes part in social upliftment projects and abandoned children.
Dawn has been instrumental in the development of a Green Charter for Europcar, which offers the business a sustainable and quantifiable strategy to reduce and its carbon emissions.
Dawn’s hobbies and interests include regular workouts at the gym, walking, spinning and is a lover of wildlife. Dawn has a seven year old son, Daniel.