Ms Janine Hills

Janine Hills is the CEO and Founder of Vuma Reputation Management, a company that specialises in reputation management, crisis communication and media liaison.

Janine’s extensive business knowledge, skill and intricate understanding of reputation management are the outcome of over 25 years of experience across various sectors of industry. She has been employed by Southern Sun, Sun International, Vodacom and Primovie (a division of Primedia) and has sat on the boards of Kaizer Chiefs, Ster-Kinekor Home Entertainment and Ster-Kinekor Licensing. Janine has also worked for FNB and was a founding member of, the eCommerce initiative.

In 2003 Janine gave away all her belongings and took a year out from corporate to further her journey of self-discovery and knowledge. She hiked to Mount Everest base camp, completed the 850km El Camino de Santiago and trekked through Tibet and Nepal visiting monasteries and nunneries.

She then returned and spent time at the feet of a Spiritual Master, where she gained a deep insight into the value of true leadership and the importance of reputation management. This led to her launching Vuma Reputation Management.

Vuma is based on the principles of sound reputation and good corporate governance, along with transparency, discipline, accountability and fairness. Janine and her team at Vuma have been privileged to work with more than 20 of the top Blue Chip companies within South Africa. 

Vuma recently launched the Vuma Knowledge Academy that offers a series of specialised in-depth media training and reputation management programmes.

Janine has received a number of awards in recognition of her achievements, including:

  • ‘CEO Magazine’’s Meritorious Award as a finalist in the Communications sector category in the 2008 South Africa’s Most Influential Women in Business and Government Awards
  • Nominated for inclusion in the 2009 Edition of International Who’s Who of Professionals, an elite network of leaders in Commerce, Economics, Policy and Trade
  • Nominated as a finalist in the Entrepreneur category of Topco Media’s Top Women Awards 2008 for excellence in Business and Public Service.

Additional Info

  • Designation: Vuma Reputation Management (CEO and Founder)
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